Rider Spotlight
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Today’s marketing environment is a treacherous one, to say the least. Tomorrow’s market, a.k.a., today’s youth is becoming increasingly hard to reach yet with even greater haste, is growing in value and importance. If you want to see results today while investing in your bottom line of tomorrow then marketing to the youth is your most strategic and effective option and we offer an excellent, attention grabbing medium through which your marketing dollar will be stretched to its maximum potential. Superior marketing ability. Many, many companies have already realized the unmatched marketing value within action sports, watch the AST Dew tour on USA, NBC, or MTV or tune into ESPN’s X Games and logo/product placement will confirm my claim. If you combine the ever-growing popularity of “action sports” (BMX, Skateboarding, FMX, etc…) with the clean cut, top of the line entertainment packages we offer you get live, interactive marketing opportunities through which nearly any product can be highlighted. Just like your company, we use innovation and hard work to prove all the great things we stand for. While it’s true that the number of events we produce, and thus, our spectator base is continually growing, we stand for more than just profit. We produce thousands of events, giving away many, many stickers, posters, etc… at each one, all of which could be branded. We find innovative ways to reward the hard work of the kids in our audiences, for example, our bike give-a-way. www.riseabovebmx.com/winbike Most of our business comes from schools, and we believe in the value of education ourselves. As a result, we are pioneering the first scholarship program based on both academics and action sports talent in a so-far untapped field. www.riseabovebmx.com/scholarship In every aspect of what we do, we are looking for creative ways to enrich the lives of all involved with our teams, performers and spectators alike. Isn’t that something your company would be proud to be a part of? We have access to places conventional marketing does not. Playing a commercial or placing a logo inside of thousands of schools across the nation proves extremely challenging, that is, unless you sponsor us. Want a second opinion? Please read the letters below, written by the former VP of Marketing for AIRWALK and a fundraising sales representative whom is also a client of ours, detailing the unrivaled, attention grabbing value we offer as a marketing medium.
Former VP of Marketing for AIRWALK My name is Greg Woodman and I was the Sr. Vice President of Marketing/Sales for AIRWALK Footwear from 1993 until 1999 when the company was sold. Under my supervision, AIRWALK sponsored a group of traveling bicycle stunt performance teams. We received excellent results from this sponsorship! What started out as a test became me asking how can we book these guys every day of the year and start a second team? Recently, while speaking on a panel of entrepreneurs to a Penn State University class, I had the pleasure of meeting Ron Thomas. As fate would have it, Ron used to be a performer on one of those stunt teams. Now he is continuing on the unique good will and effective marketing effort as the owner of Rise Above Entertainment LLC, a business similar to the one that we sponsored years ago. I am writing this letter addressing all the excellent marketing opportunities that I was fortunate to benefit from that lie within the sponsoring of teams like his. The teams that Ron own have the potential to produce several entertaining events daily. Each event can contain true grass roots marketing and a branded performance that gets great PR in local media both before and after it happens. These events focus on kids but the extreme and visually exciting nature of them catches the attention of people of all ages. The events that Ron and his teams put on are interactive. During every single show kids can receive branded stickers, autographed posters and discount coupons for whatever product the riders are representing. For example what worked tremendously for AIRWALK was the handing out of coupons for 5 bucks off shoes or some other discount that consequentially drove revenue to the local stores immediately post performance.I believe there to be HUGE and best value in his promotions are when they are performed at schools and here is why; as schools continue to increasingly crack down on everything from the nutrition of foods in vending machines to dress code, it is becoming increasingly difficult to find a positive medium through which you can market to today’s American youth. In the eyes of schools kids, Ron and his crew are rock stars and what better place for a brand name than on a group of clean cut rock stars that perform over the back drop of a good message daily in front of thousands of school kids? When I met Ron I was immediately impressed. He came across as a hard working, very ambitious young man. At just 24 years of age he has already built a business that has experienced exceptional growth in economically unfertile land. He is a progressive thinker and an exceptionally talented bike rider with his sights on the future. Back at AIRWALK we used to spend $30 million a year in marketing and of all the money spent annually this “grass roots traveling good will ambassador of our brand” was the best bang for our buck, both in schools and elsewhere. We even sent them to Germany for a month! My own kids still have the poster, sticker and photo in their bedrooms from that day the guys jumped over them. I believe it wise to sponsor Ron and his teams within Rise Above Entertainment because, as his business grows so will the reach of his marketing power making a smaller investment today pay large dividends in the future!
Sincerely, Greg Woodman This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Fundraising Representative
Action Sports Attn: Ron Thomas P.O. Box 684 Millheim PA 16854
Dear Ron, I wanted to send you this letter of recommendation. Please feel free to pass along to any sales representative who may not have used you or the BMX show in the past.To whom it may concern: I just finished two weeks with the Rise Above Action Sports team. It was simply amazing! In a world where it is nearly impossible to motivate kids to do anything, this show made a huge impact in my sales. Ron’s team did shows for 30 of my Middle Schools. The students at every show were hypnotized and amazed by the riders. The stunts were huge, the message was strong and positive, all of the administrators were thrilled, and the kids can’t wait to have the show back again next year. The most interesting thing to me was how the kids swarmed the riders after the show. The kids wanted autographs, high-fives, pictures, they wanted to know what kind of bikes the riders were riding, what kind of tee-shirt they were wearing and what kind of dog food they feed their pets at home. The students idolized these riders and hung on every word spoken. Once word of mouth circulates through the hallways of my schools, I would estimate that the average of 600 students per show will double next year. If you are looking for an event to motivate and thrill the students in your accounts, use Ron Thomas and his BMX team! Best wishes, Anthony Tosti Great American Fundraising This e-mail address is being protected from spambots. You need JavaScript enabled to view it
We are actively seeking sponsors at any and all levels. From sponsoring something we do, such as helping finance our innovative scholarship, to branding our entire team, we are open to all ideas! We want to accomplish great things and promote great products along the way. We welcome you to contact the team owner, Ron Thomas at 734 752 9308 or via email at This e-mail address is being protected from spambots. You need JavaScript enabled to view it for any further question or to discuss any further ideas! Rise Above Entertainment – The Leader in Action Sports Entertainment |
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